TY  - BOOK
AU  -  Linton, Ian
AU  - I. Morley, Kevin
TI  - Integrated marketing communications
SN  - "0-7506-1938-4"
AV  - HF5415 .L56
PY  - 1995///
CY  - Oxford
PB  - Butterworth -Heinemann Ltd.
KW  - 1. Communication in marketing 2. Advertising media planning
KW  - "Y"
N1  - "N"
ER  -