TY - BOOK AU - Kotler, Phlip AU - Armstrong, Gary. TI - Principles of marketing SN - "978-0-13-700669-4" AV - HF5415 .K68 PY - 2010/// CY - Upper Saddle River, N.J.: PB - Pearson Education KW - 1. Marketing. 2. Marketing -management. 3.Customer relations -management KW - "Y" N1 - "N" ER -