"Kotler, Philip" <br/><br/>
"Priciples of marketing." 

 -  "Pearson Education"  "2004" 
 -  "689p.; 28cm" 
<br/><br/>"N" 
<br/><br/><label>ISBN: </label>"81-297-0201-0" 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. MARKETING
<br/><br/><label>Subjects--Index Terms: </label>"Y" 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68