TY  - BOOK
AU  - Baker, Michael J.
TI  - Marketing strategy and management
SN  - 0333576446
AV  - HF5415 .B35
PY  - 1992///
CY  - London
PB  - Macmillan
KW  -  Marketing
KW  - management
N1  - Includes bibliographical references and index
ER  -