Baker, Michael J. <br/><br/>
Marketing strategy and management. 
Michael J. Baker 
 - 2nd. ed. 
 - London :  Macmillan,  1992. 
 - xxv, 560p.: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333576446 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/> Marketing --management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B35