Ritzer, George. The Mcdonaldization of society / George Ritzer. - New Century ed. - Thousand Oaks, Calif. : Pine Forge Press, c2000. - xviii, 278 p. ; 24 cm. Includes bibliographical references and index. ISBN: 0761986278 (cloth : alk. paper) 0761986286 (pbk. : alk. paper) LCCN: 99050707 Subjects--Topical Terms: Social structure--United States.Management--Social aspects--United States.Fast food restaurants--Social aspects--United States.Rationalization (Psychology) Subjects--Geographic Terms: United States--Social conditions--1980- LC Class. No.: HM706 / .R57 2000 Dewey Class. No.: 306/.0973