McQuail, Denis. <br/><br/>
Mass communication theory :  an introduction / 
Denis McQuail. 
 - London ;  Beverly Hills :  Sage Publications,  c1983. 
 - 245 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 227-238. 
<br/><br/><label>ISBN: </label>0803997701 080399771X (pbk.) 
<br/><br/><label>LCCN: </label>82042888  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .M35 1984 
<br/><br/><label>Dewey Class. No.: </label>001.51