TY  - BOOK
AU  - Mackay,Andrew
AU  - Tatham,Steve
AU  - Rowland,Lee
TI  - Behavioural conflict: why understanding people and their motivations will prove decisive in future conflict 
SN  - 9781780394695 (hbk.)
AV  - U22.3 .M33 2011
U1  - 355.02/75 MAC 23
PY  - 2011///
CY  - Saffron Waldon, Essex, U.K.
PB  - Military Studies
KW  - War
KW  - Psychological aspects
KW  - Leadership
KW  - Decision making
KW  - Military doctrine
KW  - Great Britain
KW  - Combat
KW  - Enemies
KW  - Psychology
KW  - Psychology, Military
KW  - Motivation (Psychology)
KW  - fast
N1  - Includes bibliographical references (p. 185-197) and index; Tomorrow's problems here today? -- The changing nature of our society I -- The evolving character of conflict I -- The evolving character of conflict II -- The challenge of communication -- What military operations can learn from mushy peas, soap and budget airlines -- Strategic communication and military enablers -- Influence and perception -- The science of influence -- Postscript : the sounds of battle and Soviet factories
N2  - It will be people's behavior, and the West's ability to understand, interpret and influence that behavior which will become the defining characteristic of resolving future armed disputes. The authors argue that future conflicts will be best resolved by focusing attention on altering the behaviors of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and post-combat operations. They also argue that Western Armies have learned too many lessons the hard way and been found wanting too easily. Here is the argument for a fundamental rethink of the way that the West's militaries are organized, educated, trained and deployed
ER  -