Perloff, Richard M. The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 3rd ed. - New York : Lawrence Erlbaum Associates, c2008. - xvii, 563 p. : ill. ; ISBN: 9780805863604 (alk. paper) 0805863605 (alk. paper) Subjects--Topical Terms: Persuasion (Psychology)Mass media--Psychological aspects.Attitude change. LC Class. No.: BF637.P4 / P39 2008 Dewey Class. No.: 153.8/52