TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy 4th edition
U1  - class no.658.8DOY. 
PY  - 2006///
PB  - Prentice Hall, London
N1  - 0; 1 copy on shelf no.4
N2  - Marketing management and strategy 4th edition.A practical management guide to the latest ideas in marketing and strategy.Gives practical,step by step guides to developing a marketing strategy,making pricing decisions and developing advertising and communications plans.
ER  -