Greensted, C. S. Essentials of statistics in marketing / C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane. - London : Heinemann [for] the Institute of Marketing, 1974. - xi, 257 p. : ill. ; 24 cm. Includes index. Bibliography: p. 243-245. ISBN: 0434908878 : £4.75 LCCN: 74195636 Nat. Bib. No.: GB74-12213 Subjects--Topical Terms: Marketing--Statistical methods.Statistics. LC Class. No.: HD5415 / .G66 1974b Dewey Class. No.: 519.5/02/4381