TY  - BOOK
AU  - Arens, Weigold
AU  - Weigold, M.
AU  - Arens, C
TI  - Contemporary advertising and integrated marketing communications
SN  - 1121914012
AV  - HF5821 .B62 2011
PY  - 2013///
CY  - United State Of America
PB  - Mc Graw Hill Education
N1  - It includes bibliographical references and index
ER  -