Arens, Weigold <br/><br/>
Contemporary advertising and integrated marketing communications / 
W. Arens, M. Weigold and C. Arens 
 - 14th. Edition   African Edition 
 - United State Of America ;  Mc Graw Hill Education ,  2013 
 - viii, 742 p. :  ill. ;  28 cm 
<br/><br/>It includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1121914012 9781121914018 
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2011