TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing
SN  - 8129702010
AV  - HF5415 .K68
PY  - 2004///
CY  - Patparganj,Delhi
PB  - Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -