Kotler, Philip <br/><br/>
Principles of marketing. 
Philip Kotler 
 - 10th ed. 
 - Patparganj,Delhi:  Pearson Education,  2004 
 - 689p.: 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68