TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
AU  - James,Stuart W.
TI  - Cases in marketing management
SN  - 0256036764
AV  - HF5415.13 .B47 1988
PY  - 1988///
CY  - Homewood, Illinois;Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -