Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt 
 - 4th ed. 
 - Homewood, Illinois;Plano, Tex. :  Business Publications,  1988. 
 - xiv, 767 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256036764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B47 1988