TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256125392
AV  - HF5415 .C48 1995
PY  - 1995///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 655-674) and indexes
ER  -