Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill 
 - Burr Ridge, Ill. :  Irwin,  1995. 
 - xxxii, 703 p. :  col. ill., col. maps ; 
<br/><br/>Includes bibliographical references (p. 655-674) and indexes. 
<br/><br/><label>ISBN: </label>0256125392 0256173672  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C48 1995