TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 0137015577
AV  - HF5415 .K68
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -