Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1980. 
 - 728 p. :  ill. ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0137015577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68