Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  2009. 
 - xv, 784 p. :  ill., map ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073381008  0073381004  0071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C73  2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02