TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Houston,Michael J.
AU  - Thill,John V.
TI  - Marketing
SN  - 0070068798 
AV  - HF5415 .B68 1995
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -