Bovée, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovée 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1995. 
 - xxiv,721p.:  col. ill., col. maps ; 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070068798  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B68 1995