McCarthy, E. Jerome <br/><br/>
Essentials of marketing :  a global-managerial approach / 
E. Jerome McCarthy 
 - 6th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - xxiii, 552 p. :  ill. (some col.) : 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 503-528) and indexes. 
<br/><br/><label>ISBN: </label>0256127468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M33  1994