Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler 
 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2006. 
 - xxxix, 729p.:  col. ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2006