TY  - BOOK
AU  - Sekaran,Uma
AU  - Bougie, Roger
TI  - Research methods for business: A skill building approach 
SN  - 9788126531318
AV  - HD30.4 .S28 2010
U1  - 650.072 22
PY  - 2010///
CY  - India
PB  - John Wiley & sons
KW  - Business
KW  - Research
KW  - Data processing
N1  - Includes bibliographical references and index; The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report
ER  -