TY  - BOOK
AU  - Blythe,Jim
TI  - Principles and practice of marketing
SN  - 1844801206
AV  - HF5415 .B59 2006
PY  - 2006///
CY  - Australia; London
PB  - Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -