Blythe,Jim <br/><br/>
Principles and practice of marketing. 
Jim Blythe 
 - Australia; London:  Thomson Learning,  2006. 
 - xviii,744p.: 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844801206 1844801209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B59 2006