TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 9788178086545
AV  - HF5415.13 .K64 2004
U1  - 658.8 11
PY  - 2003///
CY  - Singapore
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes index; Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
ER  -