Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, 
 - 11th [ed.] 
 - Singapore:  Pearson  2003 
 - xxix, 130p. :   ill. ; 
<br/><br/> Includes index. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/><label>ISBN: </label>9788178086545 
<br/><br/><label>LCCN: </label>2010046655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8