Morden, A. R. <br/><br/>
The elements of marketing /  
[by] A. R. Morden, 
 - 3rd ed. 
 - London:  DP publication Ltd,  1993. 
 - vii, 434 p.  incl. forms, diagrs.  24 cm. 
<br/><br/><label>ISBN: </label>1858050545 
<br/><br/><label>LCCN: </label>46008205  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M 1994