TY - BOOK AU - Linton,Ian AU - Morley,Kevin ED - Chartered Institute of Marketing. TI - Integrated marketing communications T2 - The marketing series. Practitioner SN - 0750619384 AV - HF5415.123 .L57 1995 PY - 1995/// CY - Oxford, Boston PB - Butterworth-Heinemann KW - Communication in marketing KW - Advertising media planning N1 - Published on behalf of the Chartered Institute of Marketing; Includes index ER -