TY  - BOOK
AU  - Linton,Ian
AU  - Morley,Kevin
ED  - Chartered Institute of Marketing.
TI  - Integrated marketing communications
T2  - The marketing series. Practitioner
SN  - 0750619384
AV  - HF5415.123 .L57 1995
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Advertising media planning
N1  - Published on behalf of the Chartered Institute of Marketing; Includes index
ER  -