Linton, Ian.
Integrated marketing communications /
Ian Linton
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- 135 p. ;
- The marketing series. Practitioner .
Published on behalf of the Chartered Institute of Marketing. Includes index.
0750619384
Communication in marketing.
Advertising media planning.
HF5415.123 / .L57 1995