Theodore N. Beckman, William R. Davidson, and W. Wayne Talarzyk. <br/><br/>
Marketing. (9th Edition) 

 -  USA, The Ronald Press Company.  1973 
 -  12292 .
<br/><br/> 1 copy available on shelf No. 2 
<br/><br/> Marketing. (9th Edition)  The books objectives are to present a clear-cut picture of development and present status of the marketing system in the United States; to analyze critically the totality of the marketing process, the numerous and varied types of institutions performing the various essential functions, and these functions themselves; to examine the major policies that underlie the multifarious activities of marketing institutions....etc.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>600 Technology (Applied Sciences)
<br/><br/><label>Dewey Class. No.: </label>658.8 BEC