Theodore N. Beckman, William R. Davidson, and W. Wayne Talarzyk.

Marketing. (9th Edition) - USA, The Ronald Press Company. 1973 - 12292 .

1 copy available on shelf No. 2

Marketing. (9th Edition) The books objectives are to present a clear-cut picture of development and present status of the marketing system in the United States; to analyze critically the totality of the marketing process, the numerous and varied types of institutions performing the various essential functions, and these functions themselves; to examine the major policies that underlie the multifarious activities of marketing institutions....etc.


600 Technology (Applied Sciences)

658.8 BEC