De Fleur, Melvin Lawrence, 1923-
Theories of mass communication /
Melvin L. De Fleur, Sandra Ball-Rokeach.
- 3d ed.
- New York : D. McKay Co., c1975.
- xv, 288 p. : ill. ; 21 cm.
Includes bibliographical references and index.
067930293X
76354167
Mass media--Social aspects.
HM258 / .D35 1975
301.16