TY  - BOOK
AU  - Hellman,Karl
AU  - Burst,Ardis
TI  - The customer learning curve: creating profits from marketing chaos 
SN  - 0324226675
AV  - HF5415 .H3745 2004
U1  - 658.8/342 21
PY  - 2004///
CY  - Chicago, Ill., Mason, Ohio
PB  - American Marketing Association, Thomson/South-Western
KW  - Marketing
KW  - Consumer behavior
KW  - Customer relations
KW  - Learning curve (Industrial engineering)
N1  - Includes bibliographical references (p. 199-201) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2003041799-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2003041799-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2003041799-t.html
ER  -