Hellman, Karl. <br/><br/>
The customer learning curve :  creating profits from marketing chaos / 
Karl Hellman, Ardis Burst. 
 - Chicago, Ill. :  Mason, Ohio :  American Marketing Association ;  Thomson/South-Western  c2004. 
 - xii, 210 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 199-201) and index. 
<br/><br/><label>ISBN: </label>0324226675 
<br/><br/><label>LCCN: </label>2003041799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Customer relations.<br/>Learning curve (Industrial engineering)
<br/><br/><label>LC Class. No.: </label>HF5415  / .H3745 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/342