TY  - BOOK
AU  - Levitt,Theodore
TI  - Innovation in marketing, : New Perspectives for Profit and Growth
T2  - McGraw-Hill series in marketing and advertising
SN  - 033002177X
AV  - HF5415 .L48 1962
U1  - 658.8 
PY  - 1962///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index
ER  -