DeFleur, Melvin L.  1923- <br/><br/>
Theories of mass communication / 
Melvin L. De Fleur, Sandra Ball-Rokeach. 
 - 4th ed. 
 - New York :  Longman,  c1982. 
 - xiii, 263 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0582282780 0582282772 (pbk.) 
<br/><br/><label>LCCN: </label>81008215  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--History.<br/>Mass media--Social aspects--History.--United States
<br/><br/><label>LC Class. No.: </label>HM258  / .D35 1982 
<br/><br/><label>Dewey Class. No.: </label>302.2/34