TY  - BOOK
AU  - Simmons,John
TI  - The invisible grail: in search of the true language of brands 
SN  - 158799156X
AV  - HD69.B7 S57 2003
U1  - 658.8343 21
PY  - 2003///
CY  - London
PB  - Texere
KW  - Brand name products
KW  - Brand loyalty
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/fy045/2004300336.html
ER  -