Simmons, John,  1948- <br/><br/>
The invisible grail :  in search of the true language of brands / 
John Simmons. 
 - London :  Texere,  2003. 
 - xiv, 224 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>158799156X 
<br/><br/><label>LCCN: </label>2004300336 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-Z9240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand loyalty.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / S57 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8343