Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:- 9780132102926
- 0132102927
- 658.8 22
- HF5415.13 .K64 2012
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | National Defence College (NDC) Library | HF5429 .G522 1977 (Browse shelf(Opens below)) | Available | 2089/99 |
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HF5415 .D753 2006 Marketing management and strategy 4th edition | HF5415 .S357 1990 Marketing : Contemporary Concepts and Practices.(4th Edition) | HF5415.1 B42 1973 Marketing. (9th Edition) | HF5429 .G522 1977 Marketing management / | HF5437 .P7995 2015 Purchasing principles and management / | HF5500 .H47 Appraising executive performance. | HF5548.2 .C54 1994 Business information systems / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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