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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:
  • 9780132102926
  • 0132102927
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Item type Current library Call number Status Date due Barcode
Book National Defence College (NDC) Library HF5429 .G522 1977 (Browse shelf(Opens below)) Available 2089/99

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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