Essentials of marketing : a global-managerial approach / E. Jerome McCarthy

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TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Defence Forces Training College (DEFTEC)	HF5415 .M33 1994 .c1 (Browse shelf(Opens below))	.c1	Available		DEFTEC002670

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Previous	HF5415 .K68 2010 .c3 Principles of marketing /	HF5415 .K68 2010 .c4 Principles of marketing /	HF5415 .K68 2010 .c5 Principles of marketing /	HF5415 .M33 1994 .c1 Essentials of marketing : a global-managerial approach /	HF5415.123 .L57 1995 .c1 Integrated marketing communications /	HF5415.13 .B47 1988 .c1 Cases in marketing management /	HF5415.13 .H88 1995 .c1 Business marketing management : a strategic view of industrial and organizational markets /	Next