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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due
Books	Defence Forces Training College (DEFTEC)	HF5415 .M33 1994 .c1 (Browse shelf(Opens below))	.c1	Available

Includes bibliographical references (p. 503-528) and indexes.

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