NDU-K Library Catalogue

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The financial times guide to strategy : how to create, pursue and deliver a winning strategy / Richard Koch.

By: Material type: TextTextSeries: The financial times guidePublisher: Harlow, England ; New York : Pearson, 2021Edition: Fifth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292370071
  • 9781292370064
Subject(s): Additional physical formats: Print version:: Financial times guide to strategyDDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28
Contents:
Part 1. Business unit strategy a do-it-yourself guide -- Part 2. Corporate strategy -- Part 3. Strategic thinkers -- Part 4. Strategic ideas - concepts, tools and techniques.
Summary: "The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Joint Command and Staff College General Stacks HD30.28 (Browse shelf(Opens below)) 4727/04 Available jcsc002526

Includes bibliographical references and index.

Part 1. Business unit strategy a do-it-yourself guide -- Part 2. Corporate strategy -- Part 3. Strategic thinkers -- Part 4. Strategic ideas - concepts, tools and techniques.

"The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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