Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextSeries: Marketing series (London, England). Student.Publication details: ; New York: Routledge, 2013.Edition: 3rd edDescription: xii, 867 p. : ill. ; 29 cmISBN: - 9780750659383
- 658.8/02 21
- HF5415.13 .W547 2013
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kenya Military Academy | HF5415.13 .W547 2013 (Browse shelf(Opens below)) | Available | KMA005723 | |
| Book | Kenya Military Academy | HF5415.13 .W547 2013 (Browse shelf(Opens below)) | Available | KMA005724 |
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| HF5415.1265 .S393 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / | HF5415.13 .K64 2013 Marketing management / | HF5415.13 .K64 2013 Marketing management / | HF5415.13 .W547 2013 Strategic marketing management : planning, implementation, and control / | HF5415.13 .W547 2013 Strategic marketing management : planning, implementation, and control / | HF5415.7 .B66 1996 Logistical management; a systems integration of physical distribution management, material management, and logistical coordination | HF5415.7 .B66 1996 Logistical management; a systems integration of physical distribution management, material management, and logistical coordination |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.
Includes bibliographical references (p. 791-811) and indexes.
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