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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Student.Publication details: ; New York: Routledge, 2013.Edition: 3rd edDescription: xii, 867 p. : ill. ; 29 cmISBN:
  • 9780750659383
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.13 .W547 2013
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Normal Collection Kenya Military Academy HF5415.13 .W547 2013 (Browse shelf(Opens below)) Available KMA005723
Normal Collection Kenya Military Academy HF5415.13 .W547 2013 (Browse shelf(Opens below)) Available KMA005724

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

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