Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextPublication details: New York, NY : McGraw-Hill, 2013.Edition: 4th edDescription: xvi, 314 p. : ill. ; 24 cmISBN: - 9780071326445
- 0071326448
- 658.5/75 23
- HD45 .S3353 2013
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kenya Military Academy | HD45 .S3353 2013 (Browse shelf(Opens below)) | Available | KMA006869 |
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The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index.
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